Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce organizations are turning to server-side tracking as a method to boost their data collection processes. While it calls for more technical knowledge than routine GTM and might present additional expenses, it can bring about greater accuracy and even more reliable information
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's very easy to establish and much less vulnerable to advertisement blockers.
1. A lot more exact information
The standard technique of tracking conversions on a web site, utilizing pixels, is having problem with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it must be.
Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be affected by advertisement blockers or various other protection actions. This provides a lot more precise data and an extra total picture of customer trips across networks.
Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store visits, which can be hard for pixel-based tracking. This adaptability provides online marketers more possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's more difficult for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and give accurate, constant information that is less prone to disturbance.
This type of monitoring additionally allows services to track conversions server-side tracking that happen outside of the site, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables companies to adjust information payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and platforms increasingly alter exactly how they take care of cookies. As an example, in iOS 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to catch customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's web server what occasions to tape. This information is after that sent out to analytics tools like Google Analytics and Facebook Service. It's likewise utilized to activate event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a small item of code on your webpage to collect data from individuals.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it reduces the extent of information administration and provides organizations more control over transmission, making it generally extra reputable. Because of this, it's much less susceptible to data obstacles brought on by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising tools on the web server. This enables you to have more exact information and helps ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally prevents the tracking constraints enforced by browsers and advertisement blockers.